Generating more web traffic - UK Business Forums

I'm just testing the water here. UK Business Forums Free Member ? Join Date: Feb 2013 Posts: 4 Thanked 0 Times in 0 Posts

Generating more web traffic Hello all. I am currently managing a business that is trying to do more online business and although it has been running for over a year now (the online part that is)it doesn't seem to generate as many sales that I had hoped for. I spend about ?200 on SEO per month and have a deal with BT to provide Adwords at about ?200 per month, any advice would be appreciated. Thank you in advance. Mr Grumpy.

I say quite a bit around here. UK Business Forums Free Member ? Join Date: Jan 2011 Location: Aberystwyth Posts: 617 Thanked 103 Times in 92 Posts

Talk to Old Welsh Guy or any number of other specialists, and put your time and money into what they advise. For PPC...?200 might not get you very far especially if you are in a competitive market.. BT pahhh... ;-) __________________ CREATE/ENABLE - We do web design, branding, ppc...that sort of stuff. 5 page Joomla website ?399 inc. hosting.

I'm just testing the water here. UK Business Forums Free Member ? Join Date: Feb 2013 Posts: 4 Thanked 0 Times in 0 Posts

Baz Thanks for the info. I do use a professional web company for the SEO. I have been disappointed with BT it sends people to a landing page first and although they can tell me how many visitors to the landing page they can't tell me how many people click to my actual site. Mr Grumpy

There are concerns over my Forum/Life balance. ...UK Business Forums Full Member... ? Join Date: May 2009 Location: Glasgow, Scotland, UK Posts: 2,154 Thanked 756 Times in 589 Posts

Last time I audited a PPC campaign set up by BT, they weren't geotargeting the searches, for a local business with a 20 mile radius. The result? A conservatory installer in the Scottish Highlands was getting PPC clicks from people from Southampton to Cardiff. Perhaps they've improved, but surely a quick review couldn't hurt. Depending on your business and target market, Facebook ads might work, Bing advertising, or many other possible traffic sources. A bit more info might clarify. __________________ . Carbide Media Marketing Services for SME's http://www.carbidemedia.com UK-based SEO, Social Media, Pay-per-Click, Conversion Optimisation, Lead Capture & Nurturing Complete Online Marketing Department-in-a-Box | Fixed fee packages from ?100 / month

I'm just testing the water here. UK Business Forums Free Member ? Join Date: Feb 2013 Posts: 4 Thanked 0 Times in 0 Posts

I am happy to sell anywhere in England/Scotland. For the money I am spending how many visitors should I be getting to my site? Do I need to spend more on SEO and Adwords. I have been told that whatever I put into Adwords I should be getting out in orders, but that is not the case. Thanks

There are concerns over my Forum/Life balance. ...UK Business Forums Full Member... ? Join Date: May 2009 Location: Glasgow, Scotland, UK Posts: 2,154 Thanked 756 Times in 589 Posts

If your Adwords isn't generating sales, then you don't need to spend more. Sometimes problems with Adwords leading to sales include: - poor ad copy that attracts people for the wrong reasons - running the wrong times of day, days of week or locations - landing page where visitors arrive on site is poor quality, prices are too high, or other turn-off Adwords test campaigns need to be profitable before thinking about ramping up!! __________________ . Carbide Media Marketing Services for SME's http://www.carbidemedia.com UK-based SEO, Social Media, Pay-per-Click, Conversion Optimisation, Lead Capture & Nurturing Complete Online Marketing Department-in-a-Box | Fixed fee packages from ?100 / month

I'm just testing the water here. UK Business Forums Free Member ? Join Date: Feb 2013 Posts: 4 Thanked 0 Times in 0 Posts

Thanks for the advice webgeek. I think I need to review both SEO and the BT Adwords before a plough more money into them. Thanks.

I am part of the furniture here. ...UK Business Forums Full Member... ? Join Date: Aug 2011 Location: Woking Posts: 1,042 Thanked 255 Times in 216 Posts

You really need to track your conversion and hence ROI. You need to get to grips with your analytics before making marketing investment decisions.

I am part of the furniture here. ...UK Business Forums Full Member... ? Join Date: Jul 2009 Posts: 1,004 Thanked 154 Times in 140 Posts

Quote: Baz Thanks for the info. I do use a professional web company for the SEO. I have been disappointed with BT it sends people to a landing page first and although they can tell me how many visitors to the landing page they can't tell me how many people click to my actual site. Mr Grumpy BT are a telecoms company...I'm curious as to why you chose them for PPC? Sent from my Nexus 7 using Tapatalk 2

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