Win of the day: Weather Channel pummels interns with 'tornado'

Tornado Week kicked off today for the Weather Channel ? both on screen and in the network's office.?

The channel has announced a Twitter campaign to promote its upcoming mega-block of tornado-centric programming. Weather Channel interns will be buffeted by a "Twitter-powered tornado" throughout the day, which can be seen on a live feed streaming to the web. The more tweets referencing the campaign's #TornadoWeek hashtag, the harder the artificial wind blows. Should the campaign notch one million mentions, the winds will hit?EF-5 levels. On the Enhanced Fujita Scale, EF-5 is the fiercest type of tornado, with winds topping 200 miles per hour.

By midafternoon, the campaign had racked up thousands of tweets ? many of them, perhaps unsurprisingly, snarky ? as curious Twitter users sought to make things more interesting for themselves, and for those wind-battered interns.

You can watch the live stream above. If you get bored, you know what to do.

Source: http://theweek.com/article/index/243432/win-of-the-day-weather-channel-pummels-interns-with-tornado

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