Tuesday, 19 February 2013

In lurid Ariz case, woman describes victim as liar

FILE --In a Feb. 13, 2013 file photo Jodi Arias answers a question from one of her attorneys in Maricopa County Superior Court during her murder trial in Phoenix. Jodi Arias has been on the witness stand for more than a week, recounting one intimate detail of her sex life after another. But she still hasn?t mentioned the killing of her boyfriend in 2008. (AP Photo/Ross D. Franklin, File)

FILE --In a Feb. 13, 2013 file photo Jodi Arias answers a question from one of her attorneys in Maricopa County Superior Court during her murder trial in Phoenix. Jodi Arias has been on the witness stand for more than a week, recounting one intimate detail of her sex life after another. But she still hasn?t mentioned the killing of her boyfriend in 2008. (AP Photo/Ross D. Franklin, File)

(AP) ? Jodi Arias has been on the witness stand for more than a week, recounting one intimate detail of her life after another. Salacious revelations of sexual antics. Tales of deviance, betrayal and bad decisions. An abusive childhood. Dead-end restaurant jobs, high school boyfriends, movies and cooking.

But after six days, she still hasn't mentioned the killing of her one-time boyfriend Travis Alexander in 2008, how she repeatedly stabbed and slashed him, slit his throat, then shot in him the head. And for good reason, experts say.

Defense attorneys want to elicit sympathy from jurors in hopes they spare Arias a first-degree murder conviction that could lead to the death penalty. At the same time, they are working to portray Alexander as a philanderer and hypocrite who in public led friends and family to believe he was a devout Mormon saving himself for marriage while simultaneously having sex with multiple women.

So while the seemingly redundant and irrelevant testimony may be lost on the casual observer, veteran criminal defense lawyer Michael Cardoza says there's a reason: Make the jury feel sorry for Arias and disgusted by the victim's antics.

"They're making it very difficult for the jury to put her to death because they're getting to know her," Cardoza said. "The job of the defense at this point isn't to walk her out of the courtroom. Their job is to keep her from getting the death penalty."

The result has been a provocative courtroom drama made for tabloid headlines as the public watches the trial through real time web feeds that have seen huge spikes in traffic, especially on a day when jurors heard a lurid phone sex chat between Arias and Alexander.

"It really taxed our servers. We got an incredible amount of traffic that day," said Michael Williams, chief technology officer at www.wildabouttrial.com, a website and mobile app devoted to criminal trial coverage.

Arias, 32, claims Alexander battered her into submission, and finally, forced her to fight for her life in self-defense. Prosecutors say she killed Alexander in a jealous rage.

In graphic detail, Arias has described for jurors instances of physical abuse at the hands of Alexander. She said he belittled her and admitted to having sexual desires for young boys. She has spent an equal amount of time detailing her own troubled life, from an abusive childhood to her religious beliefs to the minutia of ex-boyfriends and car problems.

She broke down in tears, her head slumped over, as she sat on the witness stand and listened to the hour-long phone sex recording played for jurors in open court, as Alexander's family winced in the gallery and her own mother sat emotionless across the room. The judge warned observers of the explicit nature of the tape prior to playing it, and offered everyone a chance to leave. No one did.

Cardoza said he's never heard anything so salacious in a courtroom.

"This tops it all, absolutely tops it all," he said.

The trial has been crawling along as each day is interrupted by multiple objections and private bench conferences, something experts say is by design as Maricopa County Superior Court Judge Sherry Stephens, a former Arizona assistant attorney general, wants to be certain the record is clean of anything that could be used on appeal.

"The ferocity of the killing is just so staggering," said Phoenix defense attorney Mel McDonald, a former judge and federal prosecutor. "It's just so poisonous, the acts of the killing, that I think the judge is doing everything to give Jodi Arias' attorneys great latitude, and I think it's an absolutely savvy decision. ... The state is asking for the ultimate penalty of death, after all."

But as Arias demonizes the victim, there's been little more than her words to back up anything.

She never called police or went to a hospital for injuries she claims she suffered at Alexander's hands, and jurors have yet to hear from any witnesses or view any evidence establishing a history of the victim's violence or supposed interest in child pornography. She is likely to face a withering cross-examination from the prosecution next week.

The trial began in early January with the prosecution making quick work of its case, a seamless and largely chronological story laid out for jurors in simple detail: Arias is a murderer, a jilted lover who planned the attack on Alexander in a jealous rage. She stabbed and slashed him 27 times, slitting his throat and shooting him in the head in a final salvo of savagery.

The sheer brutality of the attack is difficult enough for defense lawyers to explain away in a case where the defendant claims self-defense. There are also the lies. Arias initially told authorities she wasn't there. She later blamed it on masked intruders. Eventually, she settled on self-defense, claiming Alexander attacked her in his suburban Phoenix home.

Investigators also say Alexander was shot in the head with a .25 caliber gun, the same caliber Arias' grandparents reported stolen from their Northern California home about a week before the killing. No weapons have been recovered, and Arias hasn't explained what she did with them.

"She can say whatever she wants, but Travis isn't here to speak for himself," said Julie Haslem, a friend of Alexander who has been watching the trial. "It's bad enough that she took his life. Now she's trying to take his reputation, too."

Testimony resumes Tuesday.

Associated Press

Source: http://hosted2.ap.org/APDEFAULT/386c25518f464186bf7a2ac026580ce7/Article_2013-02-18-Boyfriend%20Slaying/id-005572e6742d4c4e990dfe16e85a6985

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NBA All-Star Game 2013: West Beats East 143-138 As Chris Paul Wins MVP Honors

  • LeBron James

    East Team's LeBron James of the Miami Heat goes up for a basket during the first half of the NBA All-Star basketball game Sunday, Feb. 17, 2013, in Houston. (AP Photo/Eric Gay)

  • Kevin Durant

    West Team's Kevin Durant of the Oklahoma City Thunder dunks against the East Team during the NBA All-Star basketball game Sunday, Feb. 17, 2013, in Houston. (AP Photo/Lucy Nicholson, Pool)

  • Carmelo Anthony

    East Team's Carmelo Anthony of the New York Knicks dunks during the second half of the NBA All-Star basketball game Sunday, Feb. 17, 2013, in Houston. (AP Photo/Ronald Martinez, Pool)

  • Chris Bosh

    East Team's Chris Bosh of the Miami Heat dunks against the West Team during the second half of the NBA All-Star basketball game Sunday, Feb. 17, 2013, in Houston. (AP Photo/Eric Gay)

  • Joakim Noah

    East Team's Joakim Noah from France of the Chicago Bulls dunks during the second half of the NBA All-Star basketball game Sunday, Feb. 17, 2013, in Houston. (AP Photo/Ronald Martinez, Pool)

  • Erik Spoelstra, LeBron James

    East coach Erik Spoelstra and LeBron James react during the second half of the NBA All-Star basketball game Sunday, Feb. 17, 2013, in Houston. (AP Photo/Eric Gay)

  • Blake Griffin, Carmelo Anthony

    West Team's Blake Griffin of the Los Angeles Clippers dunks as East Team's Carmelo Anthony of the New York Knicks falls away during the first half of the NBA All-Star basketball game Sunday, Feb. 17, 2013, in Houston. (AP Photo/Pat Sullivan)

  • Paul George

    East Team's Paul George of the Indiana Pacers gets past West Team's Kevin Durant of the Oklahoma City Thunder and LaMarcus Aldridge (12) to score during the second half of the NBA All-Star basketball game Sunday, Feb. 17, 2013, in Houston. (AP Photo/Eric Gay)

  • Kobe Bryant

    West Team's Kobe Bryant of the Los Angeles Lakers dunks against the East Team during the second half of the NBA All-Star basketball game Sunday, Feb. 17, 2013, in Houston. (AP Photo/Pat Sullivan)

  • 2 Chainz, Kyrie Irving

    2 Chainz talks with East Team's Kyrie Irving of the Cleveland Cavaliers before the second half of the NBA All-Star basketball game against the West Team Sunday, Feb. 17, 2013, in Houston. (AP Photo/Pat Sullivan)

  • James Harden

    West Team's James Harden of the Houston Rockets celebrates against the East Team during the second half of the NBA All-Star basketball game Sunday, Feb. 17, 2013, in Houston. (AP Photo/Eric Gay)

  • Kyrie Irving

    East Team's Kyrie Irving of the Cleveland Cavaliers goes up for a shot during the first half of the NBA All-Star basketball game Sunday, Feb. 17, 2013, in Houston. (AP Photo/Eric Gay)

  • Tyson Chandler

    East Team's Tyson Chandler of the New York Knicks shoots over West Team's Zach Randolph of the Memphis Grizzlies during the first half of the NBA All-Star basketball game Sunday, Feb. 17, 2013, in Houston. (AP Photo/Eric Gay)

  • LeBron James

    East Team's LeBron James of the Miami Heat goes up for a basket during the first half of the NBA All-Star basketball game Sunday, Feb. 17, 2013, in Houston. (AP Photo/Eric Gay)

  • LeBron James

    East Team's LeBron James of the Miami Heat goes up for a shot during the first half of the NBA All-Star basketball game Sunday, Feb. 17, 2013, in Houston. (AP Photo/Erik S. Lesser)

  • Joakim Noah

    East Team's France's Joakim Noah of the Chicago Bulls dunks during the first half of the NBA All-Star basketball game Sunday, Feb. 17, 2013, in Houston. (AP Photo/Erik S. Lesser)

  • LeBron James

    East Team's LeBron James of the Miami Heat goes up for a shot during the first half of the NBA All-Star basketball game Sunday, Feb. 17, 2013, in Houston. (AP Photo/Erik S. Lesser)

  • Chris Bosh

    East Team's Chris Bosh of the Miami Heat dunks during the first half of the NBA All-Star basketball game Sunday, Feb. 17, 2013, in Houston. (AP Photo/Erik S. Lesser)

  • Kevin Durant

    West Team's Kevin Durant of the Oklahoma City Thunder dunks during the first half of the NBA All-Star basketball game Sunday, Feb. 17, 2013, in Houston. (AP Photo/Bob Donnan, Pool)

  • Blake Griffin

    West Team's Blake Griffin of the Los Angeles Clippers goes hop for a shot during the first half of the NBA All-Star basketball game Sunday, Feb. 17, 2013, in Houston. (AP Photo/Bob Donnan, Pool)

  • Kevin Durant

    West Team's Kevin Durant of the Oklahoma City Thunder dunks during the first half of the NBA All-Star basketball game Sunday, Feb. 17, 2013, in Houston. (AP Photo/Bob Donnan, Pool)

  • West Team's David Lee of the Golden State Warriors defended by East Team's Jrue Holiday of the Philadelphia 76ers during the first half of the NBA All-Star basketball game Sunday, Feb. 17, 2013, in Houston. (AP Photo/Bob Donnan, Pool)

  • Blake Griffin

    West Team's Blake Griffin of the Los Angeles Clippers goes up for a shot against East Team's Chris Bosh of the Miami Heat during the first half of the NBA All-Star basketball game Sunday, Feb. 17, 2013, in Houston. (AP Photo/Bob Donnan, Pool)

  • LaMarcus Aldridge, Chris Bosh

    West Team's LaMarcus Aldridge of the Portland Trail Blazers and East Team's Chris Bosh of the Miami Heat look for the loose ball during the first half of the NBA All-Star basketball game Sunday, Feb. 17, 2013, in Houston. (AP Photo/Lucy Nicholson, Pool)

  • LeBron James, LaMarcus Aldridge, Kobe Bryant

    East Team's LeBron James of the Miami Heat, drives against West Team's LaMarcus Aldridge of the Portland Trail Blazers and Kobe Bryant of the Los Angeles Lakers, right, during the first half of the NBA All-Star basketball game Sunday, Feb. 17, 2013, in Houston. (AP Photo/Pat Sullivan)

  • Tony Parker, Chris Bosh

    West Team's Tony Parker from France, of the San Antonio Spurs drives against East Team's Chris Bosh of the Miami Heat during the first half of the NBA All-Star basketball game Sunday, Feb. 17, 2013, in Houston. (AP Photo/Eric Gay)

  • Blake Griffin

    West Team's Blake Griffin of the Los Angeles Clippers goes up for a basket during the first half of the NBA All-Star basketball game Sunday, Feb. 17, 2013, in Houston. (AP Photo/Eric Gay)

  • Dwyane Wade

    East Team's Dwyane Wade of the Miami Heat goes up for a shot during the first half of the NBA All-Star basketball game Sunday, Feb. 17, 2013, in Houston. (AP Photo/Pat Sullivan)

  • West Team's Blake Griffin of the Los Angeles Clippers and East Team's LeBron James of the Miamia Heat laugh during the first half of the NBA All-Star basketball game Sunday, Feb. 17, 2013, in Houston. (AP Photo/Eric Gay)

  • LeBron James, Kobe Bryant

    East Team's LeBron James of the Miami Heat is defended by West Team's Kobe Bryant of the Los Angeles Lakers during the first half of the NBA All-Star basketball game Sunday, Feb. 17, 2013, in Houston. (AP Photo/Eric Gay)

  • Kobe Bryant, Kevin Durant, Carmelo Anthony, Dwyane Wade

    From left, West Team's Kobe Bryant, Kevin Durant, East Team's Carmelo Anthony and Dwyane Wade laugh during the first half of the NBA All-Star basketball game Sunday, Feb. 17, 2013, in Houston. (AP Photo/Eric Gay)

  • Kobe Bryant

    West Team's Kobe Bryant of the Los Angeles Lakers reacts against the East Team during the first half of the NBA All-Star basketball game Sunday, Feb. 17, 2013, in Houston. (AP Photo/Eric Gay)

  • Kevin Hart, left, Shaquille O'Neal

    Kevin Hart, left, laughs with Shaquille O'Neal during the first half of the NBA All-Star basketball game Sunday, Feb. 17, 2013, in Houston. (AP Photo/Eric Gay)

  • Chris Bosh, Kevin Durant

    West Team's Kevin Durant of the Oklahoma City Thunder dunks over East Team's Chris Bosh of the Miami Heat during the first half of the NBA All-Star basketball game Sunday, Feb. 17, 2013, in Houston. (AP Photo/Eric Gay)

  • Joakim Noah, LeBron James

    East Team's Joakim Noah from France, of the Chicago Bulls, left, is congratulated by teammates including LeBron James of the Miami Heat during the first half of the NBA All-Star basketball game against the West Team Sunday, Feb. 17, 2013, in Houston. (AP Photo/Eric Gay)

  • Joakim Noah, LaMarcus Aldridge

    East Team's Joakim Noah from France, of the Chicago Bulls, left, is fouled by West Team's LaMarcus Aldridge of the Portland Trail Blazers crash the boards during the first half of the NBA All-Star basketball game Sunday, Feb. 17, 2013, in Houston. (AP Photo/Lucy Nicholson, Pool)

  • Gregg Popovich

    West coach Gregg Popovich of the San Antonio Spurs talks to his team during the first half of the NBA All-Star basketball game Sunday, Feb. 17, 2013, in Houston. (AP Photo/Pat Sullivan)

  • Jay Z and Beyonce

    Jay Z, left, and Beyonce talk to another court-side spectator during the first half of the NBA All-Star basketball game Sunday, Feb. 17, 2013, in Houston. (AP Photo/Pat Sullivan)

  • Russell Westbrook

    West Team's Russell Westbrook of the Oklahoma City Thunder shoots against the East Team during the first half of the NBA All-Star basketball game Sunday, Feb. 17, 2013, in Houston. (AP Photo/Pat Sullivan)

  • Tony Parker, LeBron James

    West Team's Tony Parker from France, of the San Antonio Spurs drives against East Team's LeBron James of the Miami Heat during the first half of the NBA All-Star basketball game Sunday, Feb. 17, 2013, in Houston. (AP Photo/Pat Sullivan)

  • Joakim Noah, Zach Randolph

    East Team's Joakim Noah from France, of the Chicago Bulls and West Team's Zach Randolph of the Memphis Grizzlies battle for a rebound during the first half of the NBA All-Star basketball game Sunday, Feb. 17, 2013, in Houston. (AP Photo/Pat Sullivan)

  • Kyrie Irving, Tony Parker

    West Team's Tony Parker from France, of the San Antonio Spurs defends East Team's Kyrie Irving of the Cleveland Cavaliers during the first half of the NBA All-Star basketball game Sunday, Feb. 17, 2013, in Houston. (AP Photo/Eric Gay)

  • Joakim Noah

    East Team's Joakim Noah from France, of the Chicago Bulls dunks, during the first half of the NBA All-Star basketball game Sunday, Feb. 17, 2013, in Houston. (AP Photo/Lucy Nicholson, Pool)

  • Zach Randolph, Joakim Noah

    West Team's Zach Randolph of the Memphis Grizzlies and East Team's Joakim Noah from France, of the Chicago Bulls go after a loose ball , during the first half of the NBA All-Star basketball game Sunday, Feb. 17, 2013, in Houston. (AP Photo/Lucy Nicholson, Pool)

  • Joakim Noah

    East Team's Joakim Noah from France, of the Chicago Bulls celebrates against the West Team during the first half of the NBA All-Star basketball game Sunday, Feb. 17, 2013, in Houston. (AP Photo/Eric Gay)

  • Tyson Chandler, Russell Westbrook

    West Team's Russell Westbrook of the Oklahoma City Thunder shoots over East Team's Tyson Chandler of the New York Knicks during the first half of the NBA All-Star basketball game Sunday, Feb. 17, 2013, in Houston. (AP Photo/Eric Gay)

  • Russell Westbrook

    West Team's Russell Westbrook of the Oklahoma City Thunder celebrates against the East Team during the first half of the NBA All-Star basketball game Sunday, Feb. 17, 2013, in Houston. (AP Photo/Eric Gay)

  • Carmelo Anthony, LeBron James, Chris Bosh, Kyrie Irving

    East Team members from left, Carmelo Anthony, LeBron James, Chris Bosh and Kyrie Irving laugh as they watch the monitor during the first half of the NBA All-Star basketball game Sunday, Feb. 17, 2013, in Houston. (AP Photo/Eric Gay)

  • Luol Deng, James Harden

    East Team's Luol Deng from Great Britain of the Chicago Bulls, left and West Team's James Harden of the Houston Rockets go after a loose ball during the first half of the NBA All-Star basketball game Sunday, Feb. 17, 2013, in Houston. (AP Photo/Eric Gay)

  • Carmelo Anthony , LeBron James, Chris Bosh, Kyrie Irving, Tyson Chandler

    East Team's Carmelo Anthony of the New York Knicks, LeBron James of the Miami Heat, Chris Bosh of the Miami Heat, Kyrie Irving of the Cleveland Cavaliers and Tyson Chandler of the New York Knicks look at the monitor during the first half of the NBA All-Star basketball game Sunday, Feb. 17, 2013, in Houston. (AP Photo/Eric Gay)

  • Kobe Bryant

    West Team's Kobe Bryant of the Los Angeles Lakers shoots against the East Team during the first half of the NBA All-Star basketball game Sunday, Feb. 17, 2013, in Houston. (AP Photo/Pat Sullivan)

  • Source: http://www.huffingtonpost.com/2013/02/17/nba-all-star-game-2013-west_n_2708720.html

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    Monday, 18 February 2013

    Keep Calm And Watch LeBron

    sportsonearth.com:

    HOUSTON -- LeBron James is in the midst of a titanic run where he's causing people to lose their breath and for some, their minds as well.

    Read the whole story at sportsonearth.com

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    Source: http://www.huffingtonpost.com/2013/02/17/keep-calm-and-watch-lebro_n_2707026.html

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    Sunday, 17 February 2013

    The Advisor, Amiri Diwan of State of Kuwait, Mr. Mohammed Abdulla Abulhasan meeting the Vice President, Shri Mohd. Hamid Ansari, in New Delhi on February 17, 2013.

    Sorry, Readability was unable to parse this page for content.

    Source: http://pib.nic.in/release/phsmall.asp?phid=45513

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    The Beginner's Guide to Starting an Online Business | The New ...

    Today we?d like to present a guide for the budding entrepreneur who?s not exactly sure where to start.? There are a lot of things that you need to do in order to start an online business, to be sure, ?but there are scarce resources for telling you what they are.? This guide will help you to get started and, with that in mind, we hope you find it useful and a good read. Enjoy!

    First things first, you need to focus on what?s truly important when you start your new online business. One of the top things you need to do is simply this; take action.? In the beginning it?s easy to get lost in all of the tasks that you need to accomplish and end up getting nothing done at all.

    Don?t get caught in the paper chase.? Hey, it?s an onlinebusiness. Do you really need a letterhead, business cards and brochures printed?? Maybe in the future but certainly not now so don?t get them until it?s absolutely necessary.? Save your money to invest in the business and,? if you meet someone in the ?real? world, do it the old fashioned way and write their email down on a napkin or other piece of paper.? Just make sure to follow up ASAP.

    While it?s OK to save money on some things educating yourself shouldn?t be one of them.? If you?re going to become an expert at something you will sometimes need to spend money to learn the trade.? The internet is no different.? If you want to make a living as a Blogger buy an eBook about it from an expert.? The same goes for affiliate marketing, eBay selling and everything else.? Spend money on your business education now and it will pay of down the road.

    While we?re on the subject of education, one of the most vital things that you need to learn is marketing. Whether online or offline once you know how to market a product or service you can do it from anywhere with just a few tweaks and changes.

    Education doesn?t have to come from an eBook or a seminar either.? If you know someone who is successful online ask them for their help, their advice and their expertise.? Yes you may feel a little embarrassed to need help but I?d rather be a little embarrassed and successful than broke and quiet. The truth is, many people will gladly give you their time and advice if only you just ask.? Most people love talking about what they do, especially to others who are keenly interested in listening.

    By the way, if and when you ask for help by email make sure to follow the ?5 sentence? rule and keep your query to no more than 5 brief, concise and understandable sentences.? You?ll be much more likely to get a response if you do.

    Finally get out into the community and let people know who you are and what you do. (Even if you don?t have cards.) The more people you meet and mingle with in the ?real? world the more successful you?ll be online. Good luck!

    ?

    Source: http://www.thenewbusinessblog.com/starting-a-business/the-beginners-guide-to-starting-an-online-business/

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    Saturday, 16 February 2013

    Generating more web traffic - UK Business Forums

    I'm just testing the water here.

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    Generating more web traffic


    Hello all.

    I am currently managing a business that is trying to do more online business and although it has been running for over a year now (the online part that is)it doesn't seem to generate as many sales that I had hoped for. I spend about ?200 on SEO per month and have a deal with BT to provide Adwords at about ?200 per month, any advice would be appreciated.

    Thank you in advance.

    Mr Grumpy.

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    Talk to Old Welsh Guy or any number of other specialists, and put your time and money into what they advise.

    For PPC...?200 might not get you very far especially if you are in a competitive market..

    BT pahhh... ;-)

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    5 page Joomla website ?399 inc. hosting.

    I'm just testing the water here.

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    Baz

    Thanks for the info.

    I do use a professional web company for the SEO. I have been disappointed with BT it sends people to a landing page first and although they can tell me how many visitors to the landing page they can't tell me how many people click to my actual site.

    Mr Grumpy

    webgeek's Avatar

    There are concerns over my Forum/Life balance.

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    Last time I audited a PPC campaign set up by BT, they weren't geotargeting the searches, for a local business with a 20 mile radius.

    The result? A conservatory installer in the Scottish Highlands was getting PPC clicks from people from Southampton to Cardiff.

    Perhaps they've improved, but surely a quick review couldn't hurt.

    Depending on your business and target market, Facebook ads might work, Bing advertising, or many other possible traffic sources. A bit more info might clarify.

    __________________
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    UK-based SEO, Social Media, Pay-per-Click, Conversion Optimisation, Lead Capture & Nurturing
    Complete Online Marketing Department-in-a-Box | Fixed fee packages from ?100 / month

    I'm just testing the water here.

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    I am happy to sell anywhere in England/Scotland.

    For the money I am spending how many visitors should I be getting to my site?

    Do I need to spend more on SEO and Adwords. I have been told that whatever I put into Adwords I should be getting out in orders, but that is not the case.

    Thanks

    webgeek's Avatar

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    If your Adwords isn't generating sales, then you don't need to spend more.

    Sometimes problems with Adwords leading to sales include:
    - poor ad copy that attracts people for the wrong reasons
    - running the wrong times of day, days of week or locations
    - landing page where visitors arrive on site is poor quality, prices are too high, or other turn-off

    Adwords test campaigns need to be profitable before thinking about ramping up!!

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    Thanks for the advice webgeek. I think I need to review both SEO and the BT Adwords before a plough more money into them.

    Thanks.

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    You really need to track your conversion and hence ROI. You need to get to grips with your analytics before making marketing investment decisions.

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    Quote:

    Baz

    Thanks for the info.

    I do use a professional web company for the SEO. I have been disappointed with BT it sends people to a landing page first and although they can tell me how many visitors to the landing page they can't tell me how many people click to my actual site.

    Mr Grumpy

    BT are a telecoms company...I'm curious as to why you chose them for PPC?

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    Planes swoop in to help air pollution satellites

    NASA

    A NASA research plane flies over a tethered rheostat balloon in Huron, Calif., during a flight to help monitor air quality.

    By Becky Oskin
    LiveScience

    Anyone who's ever driven down Interstate 5 in central California's Kern County knows about the smell. The one that penetrates cars despite closed vents and windows. Wafting from an adjacent cattle ranch, the largest on the West Coast, the well-known odor comes from the ammonia all those cows produce.

    California's Central Valley, which spans I-5, regularly has some of the worst air pollution in the United States because of its unfortunate combination of geography and agriculture. It is ringed by mountains that trap bad air like water in a bathtub, and it is lined with fertile soils that produce much of the country's vegetables, fruits, nuts and meat, along with pollutants.

    The region's unique pollution profile drew the attention of NASA scientists, who recently sent two research planes on swooping arcs from Bakersfield to Fresno on a mission to improve air-quality monitoring in the United States.

    Tight lid traps pollution
    The Central Valley bathtub has a shallow lid, the flights revealed, and this contributes to the region's poor air quality. "All of the pollution is confined to a very shallow boundary layer, about 1,500 feet (450 meters) and as shallow as 500 feet (150 m)," said Luke Ziemba, an atmospheric scientist at NASA's Langley Research Center. "We would spiral down into this muck and get very clean air above the boundary and very polluted air below."

    Farm Sanctuary

    A cattle ranch in California's Central Valley.

    The region's shallow, thin boundary layer, the lowest layer of the atmosphere, confounds both satellites monitoring the pollutants and the atmospheric models that predict the occurrence of these pollutants, Ziemba said. "Models in the San Joaquin Valley get the composition wrong, and when satellites try to retrieve the properties of the aerosols, it can be difficult," he said.

    Ammonia from dairy farms is part of the problem, Ziemba said. The ammonia creates chemical droplets called aerosols that accumulate in the valley's stagnant air. Aerosols and other tiny particles confuse satellites. From space, the instruments can't distinguish between pollution located high in the atmosphere and that found at the surface, where people live.

    "Near-surface pollution is one of the most challenging problems for Earth observations from space," said Jim Crawford, the mission's principal investigator. "To look at ground level, you still have to look through the whole atmosphere."

    Nor can satellites readily detect the difference between liquid and frozen droplets. "Basically, we have to make an educated guess as to the type of aerosol we're looking at," said David Starr, a NASA project scientist at Goddard Space Flight Center.

    Better tracking
    To better monitor aerosols and other pollutants, such as ozone?and small particulates, NASA has launched a five-year, $30 million mission called DISCOVER-AQ, for Deriving Information on Surface conditions from Column and Vertically Resolved Observations Relevant to Air Quality. "The most tortured title in all of our Earth Ventures," said NASA program manager Hal Maring.

    DISCOVER-AQ will use the airplane missions to help improve air-quality monitoring on the ground and from space, Crawford said. Researchers will use the information for a planned 2017 pollution-monitoring satellite, called TEMPO. The data will also give scientists the opportunity to compare the view of satellites from space with that from stations on the ground, as well as from aircraft. [Top 10 Craziest Environmental Ideas]

    NASA

    Two NASA planes tracked pollution in Callifornia's Central Valley in January and February.

    "Even in urban areas, there's a fairly sparse (monitoring) network," Crawford said. "What's really happening there is a difficult question to answer. If you could learn to use satellites to diagnose what's happening, we could begin to broaden our understanding of what's driving air quality," he said.

    The Central Valley is the second of four stops for the researchers. The first was Baltimore, in 2011, and the next two are Houston and Colorado.

    Improving satellites
    In the Central Valley, one plane, a P-3B, spiraled in the atmosphere below 15,000 feet (4,500 m), skimming as low as 100 feet (30 m) over local airports to capture pollution levels near the surface. Because the boundary layer was so low, the researchers also launched a tethered balloon to record surface pollutants.

    At the same time, a B200 King Air plane flew as high as 26,000 feet (8,000 m). The plane's instruments looked down at the surface like a satellite, measuring particulates and gaseous air pollution along agricultural and traffic corridors.

    The flight paths of the two planes passed over air-quality ground stations, as well as underneath a fleet of eight Earth-observing satellites, called the Afternoon Constellation or "A-train," that soar over California every afternoon within 15 minutes of each other. [Satellites Gallery: Science from Above]

    "They come over at 1:30 p.m., which is the worst time of day as far as emissions are concerned. Emission are concentrated in the morning, but these satellites were not launched with air quality in mind," Crawford said. "That's what this observing strategy is looking forward to in the future. We hope these experiments make them better."

    Reach Becky Oskin at boskin@techmedianetwork.com. Follow her on Twitter @beckyoskin.

    Copyright 2013 LiveScience, a TechMediaNetwork company. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

    Source: http://science.nbcnews.com/_news/2013/02/15/16975368-planes-swoop-in-to-help-air-pollution-satellites?lite

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