Tuesday, May 29th, 2012 at 10:10 am ?
Online business advertising is generally a simple process, but you would be surprised how often it is messed up. It?s the little things that you need to look out for to make sure you actually get clicks on your advertisements and aren?t paying for a waste of time. Let?s go over some of the basics.
Make sure the website you?re advertising on has some sort of connection to what you?re selling. For instance, you don?t want to try to advertise for Silly Putty or any other kids items on ESPN.com. You would be better off advertising on a toy website. The three L?s of real estate apply to online advertising as well: location, location, location.
Be aware of what kind of people are looking for your product before you design your advertisement. If you are marketing a law firm, you are going to want to clearly state what your firm defends and be very business-like, not an in-your-face advertisement like they make for upcoming movies. Speaking of those crazy advertisements that expand to block the entire website, do not ever do that. I have never spoken to anyone who enjoys those types of advertisements, and they probably cost more to make on top of it. There are better ways to get attention while remaining creative!
When your customer clicks on your link, you want them to be aware of what they?re going to find when they click. You don?t want a picture containing a person wearing athletic shoes and socks when you only are selling the socks. A customer might click because they liked the shoes and then get frustrated to find out you aren?t selling them. There?s a slim chance that someone clicked purely for the socks, but it?s still not a good marketing model if you?re trying to turn clicks into purchases.
These facts are very helpful to anyone trying to do their own online business advertising, but the end-all be-all is to hire a company to assist you. For more information on an example of one of these companies, click here. Online marketing companies can show you the ropes and help by taking the reigns on advertising in the abyss that is the Internet.
What I hope you get out of this article is the importance of knowledge before action. People will ignore your advertisements if they are not well placed, appealing, and informative. If you are struggling on your own, the be-all end-all to ensure success is to hire an online marketing firm, and never be afraid to ask for help!
Click here to find out more marketing information about what you just read!. Free reprint available from: Online Business Advertising For Dummies.
Tagged with: Advertising ? internet marketing ? Marketing ? marketing and social media ? networking ? online marketing ? online marketing firm ? press releases ? public relations ? social media marketing ? web marketing
Filed under: Internet Marketing
Like this post? Subscribe to my RSS feed and get loads more!
lavar arrington hope solo dancing with the stars hope solo dancing with the stars jack wagner snow white and the huntsman trailer snow white and the huntsman trailer sexiest man alive
No comments:
Post a Comment